Youth Soccer Players Score Against Breast Cancer Sixth Annual Kickin’ It Challenge

Youth Soccer Players Score Against Breast Cancer Sixth Annual Kickin’ It Challenge
May, 2017 Client News

SAN DIEGO – May 7, 2017 —The sixth annual Kickin’ It Challenge soccer tournament that brings San Diego and Southern California’s youth soccer teams together to help fight the battle against breast cancer will take place Saturday, June 17 through Sunday, June 18 at Frances Ryan Park in Escondido. Registration is open until May 15.

During the two-day soccer tournament, approximately 2,000 youth soccer players on 120 teams will be decked out in pink to take the field to participate in games that “Unite in the Fight” against breast cancer. The goal is to have fun while making a difference for the soccer moms in their lives as well as other San Diegans battling the disease.

“Our Kickin’ It Challenge brings family and friends together for a fabulous weekend full of soccer fun, enthusiasm, learning and a chance to give back,” said Bj Kelly, founding director and auction chair.

The chance to give back is more than donating money – it is about raising awareness for the risks for this disease.

“Our focus now includes the ever so important awareness Kickin’ It brings to the young players and their families. The sea of pink that covers the field and the participation from the teams shows another power of pink—awareness. Our tournament has an impact on everyone that it touches,” said founding director, Susan Filippone.

Visit the Kickin’ It Challenge website to register a team for the tournament; sponsor the tournament; or to donate silent auction items to “Unite in the Fight.”

One hundred percent of proceeds raised at this event will benefit Susan G. Komen San Diego (Komen San Diego). Over the last five years, Kickin’ It Challenge events have raised more than $180,000 for Komen San Diego, making it one of Komen’s largest third-party fundraisers.

Founding directors of the Kickin’ It Challenge committee who have made this event possible include: Pam Bickel, president; Beatrice Cubitt, vice president; Bj Kelly, auction chair; Susan Filippone, auction co-chair; Christine Drummond, Webmaster; and Toni DeCarlo, tournament director.

The Kickin’ It Challenge is hosted by Poway Vaqueros Soccer club and its founding partner soccerloco (a premier soccer specialty retailer in America), Affinity Sports, Cal South and Sentry Storage. Event collateral, tournament software and other items are donated by adidas®, Wilson Trophy, and the Catalyst Training Center. .

As part of this unique tournament, there will be a Soccer Tournament Entry auction, which awards entries to over 22 local tournaments including: Riptide Summer Classic, Carlsbad Cup, Coronado Holiday Cup, Copa Del Mar, RSF Summer Classic, and Storm Winter Cup. There will also be two Power of Pink (POP) awards. Teams winning the POP awards will be granted free entrance to the 2018 Kickin’ It Challenge.

“When we learned yet another friend had breast cancer we knew something needed to be done,” said Pam Bickel, founding director and president, Kickin’ It Challenge.  “We became good friends through soccer so we thought why couldn’t we help others through soccer?” said Beatrice Cubitt, founding director and vice president, Kickin’ It Challenge.

Registration: Now open. Last day to register is Thursday, May 15.
Register and find out more about rules and schedules at
Date: Saturday, June 17 through Sunday, June 18
Time: 8 a.m. to 8 p.m. (both days)
Location: Frances Ryan Park, 450 Hidden Trail Rd., Escondido, Calif. 92027

About Kickin’ It Challenge
The Kickin’ It Challenge is San Diego’s first youth soccer tournament that benefits Susan G. Komen San Diego. One in eight women will be diagnosed with breast cancer in her lifetime, and the Kickin’ It Challenge is a response to the many affected by breast cancer in the soccer community. “The tournament began as an effort to help members of our soccer community who were battling breast cancer,” said Pam Bickel, founder and president of the Kickin’ It Challenge. “It is deeply personal. Initially we were inspired to take action to help support the fight against this horrible disease when we lost a member of our community to breast cancer. No child should lose a mother this way and we won’t stop until a cure for breast cancer is found.”

Since its inception in 1995, Susan G. Komen San Diego has granted more than $18 million to fund global research and local non-profits that provide everything from free diagnostic mammograms, meal delivery, temporary financial aid, transportation and more. Komen has set a Bold Goal to reduce the current number of breast cancer deaths by 50 percent in the U.S. by 2026. Seventy-five percent of every dollar raised in San Diego stays in San Diego County to fund breast health services for uninsured and underinsured women and their families. The remaining 25 percent funds international breast cancer research. In fact, next to the U.S. government, Susan G. Komen® is the largest funder of breast cancer research in the world. For more information, please visit Connect with us on Facebook and Twitter and Instagram.