MEDIA ADVISORY: Susan G. Komen San Diego Presents “Breast Health & Music for the Soul”

MEDIA ADVISORY: Susan G. Komen San Diego Presents “Breast Health & Music for the Soul”
July, 2016 Client News

WHAT: In San Diego, despite having lower breast cancer incidence rates, the mortality rate for African American women is 41 percent higher than their Caucasian counterparts. The same research indicates African American women are often diagnosed at later stages, sometimes with more aggressive forms of cancer and at younger ages. Susan G. Komen San Diego is working to change this reality through the Circle of Promise Initiative. The Initiative strives to educate African American women of the importance of being proactive about their breast health as well as making regular breast cancer screenings a priority.

Join Komen San Diego, the County’s largest funder of free breast cancer services and support at “Breast Health & Music for the Soul” It will be a fun and informative day of music, engaging conversation and food. The event will provide a forum for women to engage in dialogue about breast health in a safe and supportive setting as well as encouraging others in their circle to do the same. Dr. Suzanne Afflalo will discuss breast health and how breast cancer affects African American women in San Diego. The event will also feature an informative conversation about debunking the myths surrounding breast cancer in our community.

Jason French, laid-back soul, pop, and reggae-influenced singer/songwriter born in San Diego, will also be performing a free concert in honor of his aunt who passed away from breast cancer as well as survivors, fighters, and those who lost their breast cancer battle.

This event is free and open to the public. Complimentary lunch will be provided for all attendees.

WHERE: Alpha Center
6323 Imperial Ave. San Diego, Calif. 92114

WHEN: Saturday, July 30 from 10:30 a.m. to 2 p.m.

BEST TIME TO COVER: 10:30 a.m. to 12:30 p.m.

INTERVIEWS AND VISUALS:

  • Members of the community learning about breast health and screenings while enjoying the music of local R&B singer/songwriter Jason French.
  • Tour of Komen’s state of the art Mobile Mammography Coach.
  • Wendy Shurelds, community resource advocate, Susan G. Komen San Diego, can speak about the Circle of Promise Day event and the importance of breast cancer screenings. As a breast cancer survivor who received a free mammogram from Komen San Diego, she can share her breast cancer journey and being an African American battling this disease

WHY IS THIS IMPORTANT:

  • Breast cancer is the second leading cause of cancer-related deaths among African American women, exceeded only by lung cancer.
  • For women without health coverage, the burden is even higher as uninsured women have a 30 to 50 percent increased risk of dying from breast cancer than those with insurance.
  • In San Diego, six women a day are diagnosed with breast cancer and unfortunately one woman a day passes away from this disease. However, we know if discovered early enough, the most common type of breast cancer has a nearly 99% survival rate. And that’s what Susan G. Komen San Diego’s work is all about.
  • Komen San Diego continues to be the County’s largest funder of free breast cancer services and support and is the only organization providing qualified women the free services they need for every step of the breast cancer journey.
  • These services include free diagnostic mammograms, life-saving screenings, temporary financial aid for living expenses, transportation, meal deliveries, education and more.
  • Also, next to the U.S. government, Susan G. Komen is the largest funder of breast cancer research in the world. And much of that investment has been awarded right here in San Diego.
  • Learn more, volunteer and support at www.komensandiego.org.
  • Sign up for the Race for the Cure taking place on Sunday, Nov 6 at komensandiego.org/race/. Race registration is currently $10 off through Sept. 5.