MEDIA ADVISORY: Thousands of Local Youth Soccer Players Take the Field to Score Against Breast Cancer at Sixth Annual Kickin’ It Challenge

MEDIA ADVISORY: Thousands of Local Youth Soccer Players Take the Field to Score Against Breast Cancer at Sixth Annual Kickin’ It Challenge
June, 2017 Client News

WHAT: The sixth annual Susan G. Komen San Diego (Komen San Diego) Kickin’ It Challenge soccer tournament brings San Diego and Southern California’s youth soccer teams together to battle breast cancer. This two-day sporting event will take place Saturday, June 17 through Sunday, June 18 at Frances Ryan Park in Escondido.

More than 2,000 youth soccer players on 120 teams will be decked out in pink to take the field to participate in games that “Unite in the Fight” against breast cancer. The goal is to have fun while making a difference for the soccer moms in their lives as well as other San Diegans battling the disease.

One hundred percent of proceeds raised at this event will benefit Susan G. Komen San Diego. Over the last five years, Kickin’ It Challenge events have raised more than $180,000 for Komen San Diego, making it one of Komen’s largest third-party fundraisers.

The Kickin’ It Challenge is hosted by Poway Vaqueros Soccer club and its founding partner soccerloco (a premier soccer specialty retailer in America), Affinity Sports, Cal South and Sentry Storage. Event collateral, tournament software and other items are donated by adidas®, Wilson Trophy, and the Catalyst Training Center.

As part of this unique tournament, there will be a Soccer Tournament Entry auction, which awards entries to over 22 local tournaments including: Riptide Summer Classic, Carlsbad Cup, Coronado Holiday Cup, Copa Del Mar, RSF Summer Classic, and Storm Winter Cup. There will also be two Power of Pink (POP) awards. Teams winning the POP awards will be granted free entrance to the 2018 Kickin’ It Challenge.

WHERE: Frances Ryan Park
450 Hidden Trail Rd.
Escondido, Calif., 92027
NOTE: Please park in parking lot.

WHEN: Saturday, June 17, 2017 from 8 a.m. to 8 p.m.

BEST TIME TO COVER: 8 a.m. to 10 a.m.

INTERVIEWS AND VISUALS:

  • More than 2,000 youth soccer players on 120 teams will be decked out in festive and creative pink uniforms to participate in friendly soccer games over the course of the tournament and support the fight against breast cancer in San Diego.
  • Laura Farmer Sherman, president & CEO, Susan G. Komen San Diego, can discuss the importance of collaborating with Kickin’ It Challenge and the organization’s impact on breast cancer in San Diego County. Laura is a breast cancer survivor.
  • Pam Bickel, president, Kickin’ It Challenge, can discuss why the tournament was created and importance it has on the community.

WHY IS THIS IMPORTANT:

  • In San Diego, six women a day are diagnosed with breast cancer and unfortunately one woman a day passes away from this disease. However we know if discovered early enough, the most common type of breast cancer has a nearly 99% survival rate. And that’s what our work at Susan G. Komen San Diego is all about.
  • Komen San Diego continues to be the County’s largest funder of free breast cancer services and support and is the only organization providing qualified women the free services they need for every step of the breast cancer journey.
  • These services include free diagnostic mammograms, life-saving screenings, temporary financial aid for living expenses, transportation, meal deliveries, education and more.
  • Also, next to the U.S. government, Susan G. Komen is the largest funder of breast cancer research in the world. And much of that investment has been awarded right here in San Diego.
  • During these uncertain times regarding healthcare, the support Komen San Diego receives from events like the Kickin’ It Challenge are vital.
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