Case Study

West Health

Making strides for successful aging

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Overview

Solely funded by philanthropists Gary and Mary West, West Health is a family of nonprofit and nonpartisan organizations dedicated to lowering healthcare costs to enable seniors to successfully age-in-place with access to high-quality, affordable health and support services that preserve and protect their dignity, quality of life, and independence.

Challenge

To recognize the efforts of West Health to convene some of the most powerful bi-partisan collaborations to advance successful aging policies and programs in San Diego.

Results

Our team has provided strategic media relations counsel as it relates to their local initiatives in the San Diego market. This has ranged from public policy initiatives and advocacy to the opening of new buildings including two new senior dental centers and most recently, West PACE in San Marcos. We also regularly work on the organization’s behalf to secure public officials to attend events and provide proclamations of recognition.

West Health is positioned in the local community as a leader and force to be reckoned with as it relates to senior issues and lowering healthcare costs. Our team manages the organization’s PR data tracking providing monthly and annual reports of media placements they can share with their senior leadership and stakeholders.

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