COVID-19 Case Study

SD County Taxpayers Association

Invaluable COVID-19 resources for taxpayers

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Overview

Scatena Daniels has served as the PR agency of record for the San Diego County Taxpayers Association since Summer 2019. We have quickly elevated the organization’s profile as a top thought-leader on complex tax and fiscal policies as well as civic engagement in our region. The organization is frequently called upon weekly as an expert spokesperson for local San Diego media.

Challenge

To simplify the rapidly changing economic impact of COVID-19 and provide resources to small businesses and taxpayers affected by this crisis.

Results

Seeing a high-level of misinformation and fear around the economic impact of COVID-19, Scatena Daniels quickly strategized with SDCTA to mobilize our media relationships and arrange media interviews at a moment’s notice on the fluctuating economy. Special emphasis was placed on making key messages easy to understand and actionable for community and media alike. The campaign has yielded multiple high-profile placements and commentary features in the local San Diego media including Fox 5, KUSI-TV, The San Diego Union-Tribune, and Times of San Diego.

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