SAN DIEGO – March 8, 2010 – As the nightlife scene in North Park, South Park, Normal Heights and University Heights begins to flourish, thousands of locals and tourists have discovered a hotbed of restaurants, art studios, bars, and music venues. Now, there’s a low-cost transportation experience to give the area’s visitors an opportunity to explore even more of what the area has to offer: The Park-2-Park Shuttle Service. The Park-2-Park Shuttle’s initial weekend service will depart Thurs., April 22 and run through Sat., April 25, and then again, Thurs., April 29 through Sat., May 1, 2010. There will be seven to ten stops on the Park-2-Park Shuttle route, with pick-ups every 20 to 25 minutes. The cost is just $5.00 for unlimited use during shuttle operation hours. Riders can purchase a bracelet online or at participating small businesses to indicate they are entitled to the service. Each bracelet is valid the entire evening during its hours of operation (6 p.m. to 12 midnight on Thursdays and 6 p.m. to 2 a.m. on Fridays and Saturdays).
The Park-2-Park Shuttle will also provide extended service for the Roots Fest on Adams (April 24 and 25, 2010 between 10 a.m. and 8 p.m.) from the North Park Parking Garage at 29th Street and North Park Way, to help alleviate traffic woes and get event goers directly to the two-day music celebration. Those attending Roots Fest on Adams will be able to use their bracelets to shuttle to and from the festival and again all night during regular shuttle service hours.
The Park-2-Park Shuttle Service is operated by Sustainable Entertainment, LLC and Omar Passons. A successful business owner and San Diego native, Passons is actively involved in the North Park community as a six-year resident and the volunteer president of the board for the North Park Community Association. He’s seen how the area has blossomed and attracted locals and tourists to explore these urban neighborhoods. And now, The Park-2-Park Shuttle Service will encourage visitors to stay longer and try new places of interest. “Our plan is to do the initial two trial periods in April, make any needed adjustments, and then extend the service into the summer months,” says Passons. Shuttle stops are still being determined, and will be announced via The Park-2-Park Shuttle’s Facebook page and Twitter (@sdpark2park) account, as well as linked from the website. Fans on the Facebook page can win great prizes and giveaways, including $50.00 gift credits for use at businesses along the route, free shuttle passes and more. Businesses in the area, from art galleries, restaurants, yoga and dance studios, bars and music venues, are encouraged to participate in the Park-2-Park Shuttle’s promotions program.
The program gives local small businesses a creative option to promote and advertise their businesses as a shuttle stop, through an onboard DVD presentation, by direct communication with riders, and a variety of other ways. Advertising options are also available for limited larger corporate clients as well. “We live in the neighborhood, and we’ve developed neighbor-friendly promotions to encourage a responsible experience for all,” says Passons. Creative promotion packages start at just $7.00 per hour. Outreach has been made to all area business improvement districts and to the businesses directly. Business owners are encouraged to contact the company at firstname.lastname@example.org to request more information about pricing and promotions. The Park-2-Park Shuttle Service will also establish a DUI Prevention program. For riders who may have had too much to drink, they are encouraged to leave their car in the North Park Parking Garage overnight and take a taxi home. When they come back for their car the next morning, riders can get a free breakfast in exchange for a validated taxi receipt. “This offer is only available to our guests who have parked in the parking garage, but at just $5.00, this is a lot cheaper than anywhere you might go downtown, and certainly smarter than getting a DUI and hurting yourself or someone else,” explains Passons. “We are also in early discussions with the Masonic Temple in Normal Heights and Gala Foods in South Park to lease space for bicycle parking lots,” Passons added. “Sustainability and environmental friendliness aren’t just buzz words.
We can be business owners and still care about clean air and less traffic.” About The Park-2-Park Shuttle Service The Park-2-Park Shuttle Service is a fun, novel, and convenient way to see and do more when you’re spending time in North Park, South Park, Normal Heights or University Heights. The Park-2-Park Shuttle connects these unique urban communities with shuttle stops at local restaurants, studios, bars, music venues and more. The Park-2-Park Shuttle Service is a low-cost transportation experience for its riders and a creative promotional opportunity for local small businesses. For just one $5.00 bracelet, guests can ride the Park-2-Park all night from 6 p.m. to 12 midnight on Thursdays and 6 p.m. to 2 a.m. on Fridays and Saturdays. For more information, visit www.sdpark2park.com. Follow along on Twitter (@sdpark2park) and Facebook for service updates and promotions.