MEDIA ADVISORY: Over 15,000 People Slated to Participate in Susan G. Komen San Diego’s 21st Annual Race for the Cure® “A Walk to End Breast Cancer”

MEDIA ADVISORY: Over 15,000 People Slated to Participate in  Susan G. Komen San Diego’s 21st Annual Race for the Cure® “A Walk to End Breast Cancer”
October, 2017 Client News

WHAT: Susan G. Komen San Diego® (Komen San Diego) will hold its 21st Annual Race for the Cure® on Sunday, Nov. 5, 2017 in Balboa Park. The 5K and 1 mile walk/run raises significant funds for the fight against breast cancer, celebrates survivors, and honors those who have lost their battle. When government funded programs or private insurance is unable to fulfill the community’s need, Komen San Diego steps in to fill the gaps for breast cancer patients. With the money raised from Race for the Cure, Komen San Diego is able to cover costs for diagnostic mammograms, biopsies, ultrasounds, research, meal delivery, temporary financial aid, patient navigation, breast health education and advocacy. 

WHERE: Balboa Park; Start: 6th Avenue at Palm Street.
MAP: http://bit.ly/2yCDAyf

  • Media trucks park on 6th Avenue in front of the start line by the stage between Palm Street and Olive Street. Link above includes detailed information on media truck parking.

WHEN: Sunday, Nov. 5, 2017 from 8 a.m. to 10:30 a.m.

BEST TIME TO COVER: 4:30 a.m. to 8:30 a.m.

We encourage live trucks to be in front of the start line before 8 :00a.m. to make it ahead of the crowd of people.
***ALL LIVE TRUCKS MUST BE IN POSITION ON THE RACE ROUTE NO LATER THAN 7:45 A.M. RACE STARTS AT 8 A.M. SHARP. LIVE TRUCKS CAN BEGIN ARRIVING AS EARLY AS 4:30 A.M.***

RACE DAY SCHEDULE:

  • 6:30 a.m. Registration, Expo, and Survivor Hospitality Tent opens
  • 7:30 a.m. Opening and Survivors Ceremony
  • 8:00 a.m. 5K and 1 mile Run/Walk Starts
  • 9:30 a.m. Closing Ceremony and Awards

INTERVIEWS AND VISUALS:

  • A festive and inspirational morning with over 15,000 people getting ready to celebrate and participate in Susan G. Komen San Diego’s Race for the Cure.
  • Pre- and post-event activities include speeches by breast cancer survivors, expo, survivor parade a stepping group
  • Energetic teams and participants racing and walking at San Diego’s largest 5K event. Many of the teams will be dressed up.
  • Over 100 dogs decked out in pink will be participating this year as part of Pups for the Cure.
  • Shaina Gross, president & CEO, Susan G. Komen San Diego is available to speak about the importance of Race for the Cure as well as the organization’s impact on breast cancer in San Diego County.
  • Christine Trimble, 2017 Honorary Survivor, Susan G. Komen San Diego.
  • Robin Marella, volunteer, Susan G. Komen San Diego and breast cancer survivor.
  • Wendy Shurelds, community resource advocate, Susan G. Komen San Diego. She is also a breast cancer survivor.
  • Lizzie Wittig, director of grants & public policy, Susan G. Komen San Diego.
  • Compelling interviews with breast cancer survivors, breast cancer co-survivors, teams and event participants.

WHY IS THIS IMPORTANT:

  • In San Diego, six women a day are diagnosed with breast cancer and unfortunately one woman a day passes away from this disease. However, we know if discovered early enough, the most common type of breast cancer has a nearly 99 percent survival rate. And that’s what our work at Susan G. Komen San Diego is all about.
  • Komen San Diego continues to be the County’s largest funder of free breast cancer services and support, and is the only organization providing qualified women the free services they need for every step of the breast cancer journey.
  • These services include free diagnostic mammograms, life-saving screenings, temporary financial aid for living expenses, transportation, meal deliveries, education and more.
  • Also, next to the U.S. government, Susan G. Komen is the largest funder of breast cancer research in the world. And much of that investment has been awarded right here in San Diego. This year alone, the organization has invested $1.2 million right here in the San Diego community in the fight against breast cancer.
  • Participating in the Race helps Komen San Diego provide the following free services to women in need in the community:
    • Diagnostic mammograms, biopsies, MRI’s, ultrasounds and more for qualified women.
    • Financial assistance to low income breast cancer patients for their most critical financial needs during treatment, such as co-pays, rent, utilities, transportation and more.
    • Meal delivery for breast cancer patients and their entire families.
    • Intensive patient navigation and care coordination.
    • Mobile mammography.
    • Advocacy and public policy.
    • The world’s largest investment of breast cancer research—second only to the U.S. government. Since 1982, Susan G. Komen has invested more than $956 million to researchers in 49 states and 21 countries. There are 28 active Komen research grants in California totaling $16.1 million in funding. Currently in San Diego there is more than $2 million at work to find the cures!

ABOUT SUSAN G. KOMEN® SAN DIEGO:
Since its inception in 1995, Susan G. Komen® San Diego has granted more than $19 million to fund global research and local non-profits that provide everything from free diagnostic mammograms, meal delivery, temporary financial aid, transportation and more. Komen has set a Bold Goal to reduce the current number of breast cancer deaths by 50 percent in the U.S. by 2026. Seventy-five percent of every dollar raised in San Diego stays in San Diego County to fund breast health services for uninsured and underinsured women and their families. The remaining 25 percent funds international breast cancer research. In fact, next to the U.S. government, Susan G. Komen® is the largest funder of breast cancer research in the world. For more information, please visit www.komensandiego.org. Connect with us on Facebook and Twitter and Instagram.

Tags