MEDIA ADVISORY: Nonprofit State-of-the-Art Health Center Campus Expansion To Open For ‘Sneak Peek’ Media Tours on Tuesday, May 3

MEDIA ADVISORY: Nonprofit State-of-the-Art Health Center Campus Expansion To Open For ‘Sneak Peek’ Media Tours on Tuesday, May 3
May, 2016 Client News

WHAT: Serving the community for more than 40 years, San Diego Family Care – Linda Vista Health Center (SDFC) announces the 23,000-square-foot expansion of their nonprofit health center campus in Linda Vista, creating a one-stop medical, dental and mental health facility, which reflects the future of community health. Since there is no County hospital in San Diego County, the community health center system constitutes the safety net of primary care for County residents, and will help lessen the burden on local hospital emergency rooms being inundated with non-life threatening visits. In 2015, SDFC delivered 96,000 visits to individuals. This expansion, which was solely self-funded without federal dollars for the construction and renovation, will accommodate an additional 40,000 patient visits in its first year.

Over the years, the new Linda Vista facility was the former home to a Safeway supermarket, a Thrift Village thrift store, and a 96 Cent & Up store. Until recently, the building was very run down and the fully renovated building serves not only as a welcoming landmark the neighborhood can now be proud of, but will provide access to quality medical, dental, and mental health care to the community. The facility officially opens to the public on Monday, May 9, 2016.

SDFC is a nonprofit community health center. The organization receives funding from multiple sources, but also relies on donations from the public to support various programs, such as its Meds-for-Kids Program, its Medical/Dental Equipment Fund, and other urgently needed special projects.

WHERE: San Diego Family Care, 7011 Linda Vista Road, San Diego, Calif. 92111

WHEN: Tuesday, May 3, 2016 / 10 a.m. to 1 p.m.

BEST TIME TO COVER: 10 a.m. to 1 p.m. Media will be able to get interviews with health center staff and be able to tour, photograph, and record inside the building before care officially begins. The advance is to protect patient privacy.


  • There is an increase in demand for access to primary care services. The new Health Center creates more opportunities for current and potential patients to have their medical, dental, and mental health needs met.
  • More than 600,000 San Diego County residents are enrolled in Medi-Cal, and obtaining health services at regional community health centers is vital to help reduce patient load in emergency rooms for non-life threatening symptoms as well as to establish a relationship with a doctor before they need urgent treatment.
  • This is the first time the Linda Vista campus has added on site dental services, furthering this as a one-stop shop for a families’ health care needs. Untreated oral health conditions can lead to pain and tooth loss that can lower the quality of life as well as jeopardize employment. Research has also identified associations between poor oral health and other chronic diseases, such as diabetes, heart and lung disease, and stroke. Low-income individuals and families, as well as ethnic minorities, are disproportionately affected by oral health problems.
  • Established in the early 1970s, medical/dental/mental health staff will continue to deliver high quality, culturally-appropriate care in multiple languages. SDFC has a 30-year lease on the building located at 7011 Linda Vista Road, ensuring that the center will serve the community for years to come. To date, SDFC has added 10 to 15 jobs, which is good for the local economy.
  • SDFC is a member of Health Center Partners of Southern California.
  • Multiple insurance types are accepted, including MediCal and Medicare, and all services are available on a sliding fee scale to uninsured individuals to ensure affordability.
  • The SDFC campus on Linda Vista Road serves individuals and families from the community as well as the surrounding neighborhoods of Mission Valley, Clairemont, Kearny Mesa, and Serra Mesa, but everyone in San Diego County is welcome to make an appointment. There is no other community health center in the Linda Vista area.
  • San Diego Family Care is the corporate name for seven nonprofit community health centers located in Linda Vista and City Heights. The Linda Vista Health Care Center is part of this health center group.

The Linda Vista community of San Diego was often the first stop for refugees during the Vietnam War once they left Camp Pendleton. Linda Vista Health Center addressed the physical and mental health needs of these refugees in crisis, overcoming language barriers and developing expertise to deliver culturally competent health care.


  •  Roberta L. Feinberg, M.S., CEO – At the helm of the organization for over 35 years, well-spoken and can discuss the need for the expansion, as well as the building transformation from run down to state-of-the-art facility.
  • Additional SDFC staff available to speak about the expansion, who they serve and challenges they face in community health.
  • Completely renovated, the new health center is bright, airy and colorful, creating a welcoming atmostphere for patients and staff.
  • There are 19 exam rooms for adults and children, six dental operatories, a private mental health pavilion, lab, pharmacy and five separate waiting rooms for each service offered.
  • Services include: Adult Medicine, Pediatrics, Mental Health (Psychiatrists, Psychologists, Social Workers), Dentistry, Optometry, Podiatry, Prenatal and Reproductive Care, Teen Clinic, On-Site Laboratory and Pharmacy, Clinical Trials.
  • Ample, free parking is also available – more than 137 spaces.


  • Meds-for-Kids Program: Just $5 will provide one prescription to one sick, uninsured child; a $1,000 donation will enable 200 prescriptions to low-income children.
  • Laboratory Test Fund: Provides funds for lab tests for uninsured patients who only pay for the visit to the doctor, but cannot pay for their lab tests.
  • Medical Equipment Fund: State-of-the-art medical and dental equipment is critically needed at all times to insure the delivery of the highest possible quality care to the community. Donations insure SDFC’s success in maintaining a high level of public health in San Diego.
  • Information Technology Fund: Financial support to this fund allows SDFC to maintain their electronic medical records, determine financial eligibility of patients and deliver high quality care.

Make an appointment: 858-279-0925