MEDIA ADVISORY: San Diego’s Largest Volunteer Event, Coastal Cleanup Day set for Sept. 20

September, 2014 Client News
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WHAT: I Love A Clean San Diego’s (ILACSD) will coordinate the 30th annual Coastal Cleanup Day – the largest volunteer event to beautify and restore San Diego’s precious environment. Thousands of volunteers will gather at more than 100 sites around San Diego County to help preserve the local environment. In 2013, 9,714 volunteers (7,714 in San Diego County and 2,000 in Tijuana) removed nearly 171,000 pounds of trash and recyclables from San Diego County’s 11 watersheds. Volunteers will also conduct storm drain stenciling, invasive plant removal, native planting and graffiti removal. Another unique component of the event is the ‘on the water’ cleanups that will take place along the San Diego Bay. 2014 marks I Love A Clean San Diego’s 60th anniversary of providing pollution prevention programs throughout San Diego County.
WHERE: Chollas Creek Crossing
4728 Castana Street
San Diego, CA 92102
WHEN: Saturday, Sept. 20, 9 a.m. to noon
Note: Best time for media to cover 9:00 a.m. to 11:00 a.m.
WHO: I Love A Clean San Diego, a locally based environmental non-profit organization, organizes this countywide volunteer effort every year. Volunteers of all ages, including youth, may participate in this cleanup event. There is no cost to participate and there is no minimum age.
MORE: There are convenient sites for all residents who want to clean up their own neighborhoods: over 100 inland and coastal sites are available. Volunteers are encouraged to bring reusable water bottles, a bucket to collect trash, work gloves, and wear close-toed shoes. Community service verification will be provided at all cleanup sites. Additionally, Scout troops and youth volunteers can order free cleanup patches to thank them for their participation. For a complete list of sites visit www.CleanupDay.org.
WHY: Each year, hundreds of tons of garbage end up on the beaches and in our waterways after traveling through San Diego’s vast watershed system. Best known for its beach cleanup sites, Coastal Cleanup Day reaches far beyond the beach with more than 65 percent of sites located along the rivers, creeks, canyons and urban areas throughout San Diego County. Cleaning up these inland sites prevents trash from ever reaching the coast, stopping pollution at the source.
INTERVIEWS/VISUALS:
  • Volunteers picking up trash and recyclables at Chollas Creek Crossing.
  • Volunteers beautifying Chollas Creek Crossing through: non-native plant removal, trail building, mulching and painting of an 80-foot mural.
  • Interview with Pauline Martinson, executive director, ILACSD.
  • Interviews with elected officials including Congresswoman Susan Davis, Councilmember Myrtle Cole, Assemblymember Shirley Weber and Supervisor Greg Cox.
  • Interview with ILACSD volunteers and corporate volunteer teams, including San Diego Gas & Electric, General Dynamics NASSCO and Lincoln Military Housing.