MEDIA ADVISORY: Moonlight Cultural Foundation Kicks Off Year-End Giving By Installing ‘Kindness Meter’ at Vista’s Civic Center

MEDIA ADVISORY: Moonlight Cultural Foundation Kicks Off Year-End Giving By Installing ‘Kindness Meter’ at Vista’s Civic Center
December, 2015 Client News
WHAT: Kindness is on the rise! Moonlight Cultural Foundation (MCF) will hold a Kick-Off to Year-End Giving celebration where they will unveil a “Kindness Meter.” The meter will serve as another fundraising option for donations to help the organization reach its year-end goal of $1 million. Proceeds will help fund MCF’s programs, including Moonlight Stage Productions and Moonlight Youth Theatre. It is a portable meter, and it’s first stop is Vista’s Civic Center.

The “Kindness Meter” was donated by North County philanthropist, Carlton Lund, who is the visionary of Kindness Meter Charities and owner of The Lund Team. The meter is a 35th anniversary gift from Lund with the help of Jeff Pashby, MCF board member and a senior sales associate at The Lund Team. The meter will stay at Vista’s Civic Center through the month of December and will afterward be installed to Moonlight Amphitheatre where it will remain.

As a jumpstart to holiday and end-of-year giving, MCF will have its board members, patron donors, sponsors, city officials and community members at the kick-off event to celebrate the success in 2015 and to commemorate the meter’s installation. A new way to pay it forward, the meter accepts coins and credit cards, making it easy for individuals to donate 25 cents or $999. The foundation aims to raise $30,000 by Dec. 31, 2015 to reach their $1 million fundraising goal for 2015.

The $177,000 check presentation that will also take place at the event demonstrates the foundation’s commitment to the arts in North County and a leader in philanthropic giving.

For more information on how to give back to MCF this holiday season, visit and follow the conversation on Facebook via #Moonlight35.

WHERE: City of Vista, Civic Center, 200 Civic Center Drive, Vista, CA 92084

WHEN: Tuesday, Dec. 8, 2015 from 4:30 p.m. to 6:30 p.m. (best time to cover) If you want to cover earlier in the day or on a different day, please connect with Denise Scatena or Sandra de la Torre of Scatena Daniels Communications. 619-218-4889 /


  • Toria Watson, executive director, Moonlight Cultural Foundation
  • Carlton Lund, owner and broker associate, The Lund Team
  • Jeff Pashby, board member, Moonlight Cultural Foundation
  • Members of the Moonlight Youth Theatre’s holiday show choir performing crowd-favorite Christmas carols. The choir will also perform throughout San Diego County in December to help raise funds for MCF by spreading holiday cheer.
  • “Kindness Meter” being presented at City Hall and various donors making deposits with coins or credit cards
  • Toria Watson and MCF board president, Jane Mitchell, will present a donation to city dignitaries for $177,000; the City of Vista and Moonlight Stage Productions are primary beneficiaries of the Moonlight Cultural Foundation
  • The event not only kicks off this year’s holiday and end-of-year giving, but also provides a new way to pay it forward by using a “Kindness Meter” to allow any individual young or old to donate what they can, when they can to an organization that gives back to its surrounding community every day of the year through the arts.
  • Moonlight Cultural Foundation is a historically strong nonprofit, whose sole purpose is to raise funds in support of the City of Vista’s award-winning community treasure, Moonlight Stage Productions.
  • The organization emphasizes the importance of arts education through its arts programs like, Moonlight Youth Theatre, which offers a variety of learning opportunities for its students, including preparatory workshops, a holiday show choir and fully-staged musical productions.
  • Every cent can go a long way and any amount helps. For instance, a $125 donation can go toward a military family 4-pack of tickets or an educator and school children pack of tickets; a $500 donation can help house an actor for a production or an $800 donation can be put toward props for a show.
  • With the support of Moonlight Cultural Foundation, both Moonlight Stage Productions and Moonlight Youth Theatre will have an opportunity to carry out its upcoming 36th season in 2016.