MEDIA ADVISORY: Hundreds of Elite Archers Compete in 2016 SoCal Showdown

MEDIA ADVISORY: Hundreds of Elite Archers Compete in 2016 SoCal Showdown
June, 2016 Client News

WHAT: The official competition of the multi-day 2016 SoCal Showdown, presented by the Easton Foundations and sponsored by Arizona Archery Enterprises, Inc., begins with qualifying, team rounds and Bronze Medal matches. Watch more than 400 athletes go head to head, arrow for arrow, in their pursuit of the gold medal. During the qualifying matches of the competition, archers will be expected to shoot 72 arrows straight with no breaks in between rounds. Many seasoned archers competing are Olympians, World Cup Champions and U.S. National Team Members. This event is open to the public and admission is free.

Competition continues on Saturday, June 25 with an Archery Games Festival where guests can play various archery games including: A balloon pop and Iron 70m Bullseye game, and participate in an amateur archery contest. Guests will also have an opportunity to enjoy delicious food, watch team round gold medal matches and meet and spend time with fellow archers. Top finishers then go on to the Gold Medal finals on Sunday, June 26, to compete for gold and a slot on the elite U.S. National Archery Team. To attend, the public must purchase admission to the fairgrounds.

WHERE: Easton Archery Center of Excellence (at the Olympic Training Center)
2800 Olympic Parkway, Building 2000
Chula Vista, Calif., 91915
*The event is free for the public to go watch*

WHEN: Friday, June 24, 8:00 a.m. to 4:00 p.m.

BEST TIME TO COVER: 8:00 a.m. to 12 p.m. During the qualification matches.

FRIDAY SCHEDULE: Qualifications, team rounds and bronze medal matches
NOTE: Italicized times are estimates.

  • 6:30 a.m. – Gates open, check-in and equipment inspection
  • 7:45 a.m. – Last call for team round and sign-ups
  • 7:50 a.m. – Opening ceremonies
  • 8:00 a.m. – Official practice (3 ends)
    *Qualification – 72 arrows (No break at 36, between rounds)
  • 8:45 a.m. – Round 1 (36 arrows)
  • 10:45 a.m. – Round 2 (36 arrows)
  • 12:45 p.m. – Lunch
    *70m indoor range open for shooting
  • 1:45 p.m. Team round practice (2 ends)
  • 2:15 p.m. – 1/8 Team round
  • 2:45 p.m. – 1/4 Team round
  • 3:15 p.m. – Semi’s team round
  • 3:45 p.m. – Bronze medal matches


  • Colorful targets outside on the grass field range at the Easton Archery Center of Excellence.
  • Over 400 seasoned archers competing – including archers who will compete in the 2016 Olympics in Rio this summer.
  • Athletes competing in qualifying matches, team rounds and bronze metal matches in order to go to the next round of Olympic round matches.
  • Archers participating in qualifying matches, shooting 72 arrows straight with no breaks in between rounds.
  • Archers range in age from 14 to 70 years old.
  • We anticipate archery para-athletes to also compete over the weekend.
  • Keaton Chia, program director, Easton Foundations, Archery Center of Excellence can discuss the event and it’s importance to archery and archers involved. • We can coordinate interviews with archers as needed. Many seasoned archers competing are current and former Olympians, World Cup Champions and U.S. National Team Members.


  • SoCal Showdown is a unique opportunity for both cadet and senior archers to compete in a World Cup or Olympic-like experience, as well as a chance to bring archery to the masses and raise awareness of the sport as Team USA heads into the Olympic Games in August 2016.
  • Not only is archery extremely safe and fun, but it is also a great way to develop focus, self-discipline, build self-esteem, improve hand-eye coordination and much more.
  • Archery allows anyone to participate and excel and often attracts many youth who would not normally join a sport.
  • Archery is a lifelong sport attracting people of all ages and anyone can participate in archery regardless of athletic or physical ability.

Funded by the Easton Foundations, the Easton Archery Center of Excellence in Chula Vista, Calif. boasts one of the largest dedicated indoor ranges in the world. This premier facility, along with Easton Foundations’ four other operating archery centers will provide superior performance training for teams and individual athletes while focusing on developing the archery talents of current and future U.S. Olympic Archery and Paralympic Archery Team Members. The other Easton Foundations operating centers are located in:

  • Salt Lake City, Utah
  • Newberry, Fla.
  • Van Nuys, Calif.
  • Yankton, S.D.

In addition, the Easton Foundations has funded archery centers both locally and around the world. These include seven affiliate archery centers as well as two international centers:

  • Outdoor Education Center in Lincoln, Neb.
  • Outdoor Adventure Center in Brookings, S.D.
  • West Michigan Archery Center in Rockford, Mich.
  • Demmer Shooting Sports Education and Training Center at Michigan State University in Lansing, Mich.
  • Georgia Southern University Shooting Sports Education Center in Statesboro, Ga.
  • Archery Learning Center in Snellville, Ga.
  • Florida Archery Foundation in Vero Beach, Fla.
  • Archery Excellence Center of Madrid, Spain
  • World Archery Excellence Center in Lausanne, Switzerland

The Easton Foundations has also supported over 15 other archery centers in the U.S. as well as the hundreds of archery programs that have enabled families, youth, adults and the disabled to experience archery.

The Easton Archery Center of Excellence will enhance California’s ability to attract and host major archery events, including world cups and world championships that bring significant economic impact and media exposure to the state. For more information on the Easton Archery Center of Excellence or the Easton Foundations, please visit our website

ABOUT THE UNITED STATES OLYMPIC COMMITTEE Founded in 1894 and headquartered in Colorado Springs, Colorado, the U.S. Olympic Committee serves as both the National Olympic Committee and National Paralympic Committee for the United States. As such, the USOC is responsible for the training, entering and funding of U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, while serving as a steward of the Olympic and Paralympic movements throughout the country. The Chula Vista Olympic Training Center opened in 1995 and is dedicated to the development of Team USA’s current and future Olympians and Paralympians. For more information, visit

Created by Jim Easton, CEO of Jas. D. Easton, Inc., the Easton Foundations aims to promote and maintain the viability of archery by growing the sport as a mainstream activity at the state, regional and national level. This is accomplished by developing grassroots programs in communities and schools, supporting college and university programs, and through these efforts, inspiring the next generation of Olympic and Paralympic hopefuls. Additionally, the Foundations support the building and/or operation of outdoor and indoor archery facilities at city parks, schools, universities and sports complexes throughout the U.S., and provides programs to train aspiring archers, trainers, coaches and administrators. For more information on the Easton Foundations, please go to the website Connect with us on Facebook.