MEDIA ADVISORY: The Easton Archery Center of Excellence Welcomes 2016 SoCal Showdown

MEDIA ADVISORY: The Easton Archery Center of Excellence Welcomes 2016 SoCal Showdown
June, 2016 Client News

WHAT: Official practice day kicks off the weekend-long SoCal Showdown presented by the Easton Foundations and sponsored by Arizona Archery Enterprises, Inc. Watch more than 400 athletes go head to head, arrow for arrow, in their pursuit of the gold medal. Competitors include Olympians, World Cup Champions and U.S. National Team Members. This event is open to the public and admission is free.

Competition continues on Friday, June 24 and Saturday, June 25. Top finishers advance to the gold medal finals to be held Sunday, June 26 at the annual San Diego County Fair. Archers will compete for gold and a slot on the elite U.S. National Archery Team. To attend the finals on Sunday, the public must purchase admission to the fairgrounds. Discounted tickets are available for purchase during registration and include full access to the fair festivities and finals matches.

WHERE: Easton Archery Center of Excellence (at the Olympic Training Center)
 2800 Olympic Parkway, Building 2000
Chula Vista, Calif. 91915
*The event is free for the public to go watch*

WHEN: Thursday, June 23, from 12-noon to 5 p.m.

BEST TIME TO COVER: 1 p.m. to 3 p.m., during the official practice for archers.

THURSDAY SCHEDULE: Official Practice Day

  • 12-noon Official practice for archers begins
  • 1 p.m. to 4 p.m. Check-in and equipment inspection
  • 5 p.m. Official practice for archers ends


  • Colorful targets outside on the grass field range at the Easton Archery Center of Excellence.
  • Over 400 seasoned archers – including archers who will compete in the 2016 Olympics in Rio this summer.
  • Archers range in age from 14 to 70 years old.
  • We anticipate archery para-athletes to also compete over the weekend.
  • Athletes checking in and getting their equipment inspected.
  • Keaton Chia, program director, Easton Foundations, Archery Center of Excellence can discuss the event and it’s importance to archery and archers involved.
  • We can coordinate interviews with archers as needed. Many of the competitors are current and former Olympians, World Cup Champions and U.S. National Team Members.


  • SoCal Showdown is a unique opportunity for both cadet and senior archers to compete in a World Cup or Olympic-like experience, as well as a chance to bring archery to the masses and raise awareness of the sport as Team USA heads into the Olympic Games in August 2016.
  • Not only is archery extremely safe and fun, but it is also a great way to develop focus, self-discipline, build self-esteem, improve hand-eye coordination and much more.
  • Archery allows anyone to participate and excel and often attracts many youth who would not normally join a sport.
  • Archery is a lifelong sport attracting people of all ages and anyone can participate in archery regardless of athletic or physical ability.

Funded by the Easton Foundations, the Easton Archery Center of Excellence in Chula Vista, Calif. boasts one of the largest dedicated indoor ranges in the world. This premier facility, along with Easton Foundations’ four other operating archery centers will provide superior performance training for teams and individual athletes while focusing on developing the archery talents of current and future U.S. Olympic Archery and Paralympic Archery Team Members. The other Easton Foundations operating centers are located in:

  • Salt Lake City, Utah
  • Newberry, Fla.
  • Van Nuys, Calif.
  • Yankton, S.D.

In addition, the Easton Foundations has funded archery centers both locally and around the world. These include seven affiliate archery centers as well as two international centers:

  • Outdoor Education Center in Lincoln, Neb.
  • Outdoor Adventure Center in Brookings, S.D.
  • West Michigan Archery Center in Rockford, Mich.
  • Demmer Shooting Sports Education and Training Center at Michigan State University in Lansing, Mich.
  • Georgia Southern University Shooting Sports Education Center in Statesboro, Ga.
  • Archery Learning Center in Snellville, Ga.
  • Florida Archery Foundation in Vero Beach, Fla.
  • Archery Excellence Center of Madrid, Spain
  • World Archery Excellence Center in Lausanne, Switzerland

The Easton Foundations has also supported over 15 other archery centers in the U.S. as well as the hundreds of archery programs that have enabled families, youth, adults and the disabled to experience archery.

The Easton Archery Center of Excellence will enhance California’s ability to attract and host major archery events, including world cups and world championships that bring significant economic impact and media exposure to the state.

For more information on the Easton Archery Center of Excellence or the Easton Foundations, please visit our website

Founded in 1894 and headquartered in Colorado Springs, Colorado, the U.S. Olympic Committee serves as both the National Olympic Committee and National Paralympic Committee for the United States. As such, the USOC is responsible for the training, entering and funding of U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, while serving as a steward of the Olympic and Paralympic movements throughout the country. The Chula Vista Olympic Training Center opened in 1995 and is dedicated to the development of Team USA’s current and future Olympians and Paralympians. For more information, visit

Created by Jim Easton, CEO of Jas. D. Easton, Inc., the Easton Foundations aims to promote and maintain the viability of archery by growing the sport as a mainstream activity at the state, regional and national level. This is accomplished by developing grassroots programs in communities and schools, supporting college and university programs, and through these efforts, inspiring the next generation of Olympic and Paralympic hopefuls. Additionally, the Foundations support the building and/or operation of outdoor and indoor archery facilities at city parks, schools, universities and sports complexes throughout the U.S., and provides programs to train aspiring archers, trainers, coaches and administrators. For more information on the Easton Foundations, please go to the website Connect with us on Facebook.