MEDIA ADVISORY: Archer Finalists Shoot for Gold at the 2016 SoCal Showdown Olympic Round Finals at the Annual San Diego County Fair in Del Mar

MEDIA ADVISORY: Archer Finalists Shoot for Gold at the 2016 SoCal Showdown Olympic Round Finals at the Annual San Diego County Fair in Del Mar
June, 2016 Client News

WHAT: The weekend-long SoCal Showdown presented by the Easton Foundations and sponsored by Arizona Archery Enterprises, Inc., culminates with the Gold Medal finals on Sunday, June 26 at the annual San Diego County Fair. These finalists are seasoned archers: Olympians, World Cup Champions and U.S. National Team Members.

Archers will compete for gold and a place on the elite U.S. National Archery Team. To attend, the public must purchase admission to the fairgrounds.

WHERE: Del Mar Race Track at the San Diego County Fair
2260 Jimmy Durante Blvd.
Del Mar, CA 92014

NOTE: Admission to the fairgrounds must be purchased to attend this event.

WHEN: Sunday, June 26, from 11 a.m. to 2:30 p.m.

BEST TIME TO COVER: 11 a.m. to 1 p.m.

SUNDAY SCHEDULE: Individual Gold Medal Matches
NOTE: Italicized times are estimates.
• 9:00 am – Gates open and practice field open for finalists
• 10 a.m. Fair begins
• 11 a.m. – Cadet female recurve gold
11:20 a.m. – Cadet male recurve gold
• 11:40 a.m. – Olympic team meet and greet
• 11:55 a.m. – Cadet female compound gold
• 12:15 p.m. – Cadet compound gold
• 12:35 p.m. – Senior Female Compound gold
• 12:55 p.m. – Senior male compound gold
• 1:15 p.m. – Compound meet and greet
• 1:30 p.m. – Senior female recurve gold
• 1:50 p.m. – Senior male recurve gold
• 2:10 p.m. – Awards


  • Colorful targets in front of the grandstands of the Del Mar Race Track.
  • Top seasoned archers – including archers who will compete in the 2016 Olympics in Rio this summer.
  • Top 16 archers who have made it to the final competition event of the SoCal Showdown.
  • Archers range in age from 14 to 70 years old.
  • We anticipate archery para-athletes to also compete over the weekend.
  • Top finalists competing in the Individual Gold Metal Matches.
  • Members of the Olympic team will meet and greet with spectators and fans.
  • Archers receiving awards for their incredible achievements.
  • Ed Lucero, program coordinator, Easton Foundations, Archery Center of Excellence can discuss the event and it’s importance to archery and archers involved.


  • SoCal Showdown is a unique opportunity for both cadet and senior archers to compete in a World Cup or Olympic-like experience, as well as a chance to bring archery to the masses and raise awareness of the sport as Team USA heads into the Olympic Games in August 2016.
  • The Gold Medal finals are being held at the Annual San Diego County Fair in Del Mar to bring the sport of the people and to showcase our nation’s best archers. This event also creates a rare finals experience for the athletes as they get to shoot in a World Cup or Olympic type setting.
  • Not only is archery extremely safe and fun, but it is also a great way to develop focus, self-discipline, build self-esteem, improve hand-eye coordination and much more.
  • Archery allows anyone to participate and excel and often attracts many youth who would not normally join a sport.
  • Archery is a lifelong sport attracting people of all ages and anyone can participate in archery regardless of athletic or physical ability.

Funded by the Easton Foundations, the Easton Archery Center of Excellence in Chula Vista, Calif. boasts one of the largest dedicated indoor ranges in the world. This premier facility, along with Easton Foundations’ four other operating archery centers will provide superior performance training for teams and individual athletes while focusing on developing the archery talents of current and future U.S. Olympic Archery and Paralympic Archery Team Members. The other Easton Foundations operating centers are located in:

  • Salt Lake City, Utah
  • Newberry, Fla.
  • Van Nuys, Calif.
  • Yankton, S.D.

In addition, the Easton Foundations has funded archery centers both locally and around the world. These include seven affiliate archery centers as well as two international centers:

  • Outdoor Education Center in Lincoln, Neb.
  • Outdoor Adventure Center in Brookings, S.D.
  • West Michigan Archery Center in Rockford, Mich.
  • Demmer Shooting Sports Education and Training Center at Michigan State University in Lansing, Mich.
  • Georgia Southern University Shooting Sports Education Center in Statesboro, Ga.
  • Archery Learning Center in Snellville, Ga.
  • Florida Archery Foundation in Vero Beach, Fla.
  • Archery Excellence Center of Madrid, Spain
  • World Archery Excellence Center in Lausanne, Switzerland

The Easton Foundations has also supported over 15 other archery centers in the U.S. as well as the hundreds of archery programs that have enabled families, youth, adults and the disabled to experience archery.

The Easton Archery Center of Excellence will enhance California’s ability to attract and host major archery events, including world cups and world championships that bring significant economic impact and media exposure to the state.

For more information on the Easton Archery Center of Excellence or the Easton Foundations, please visit our website

Founded in 1894 and headquartered in Colorado Springs, Colorado, the U.S. Olympic Committee serves as both the National Olympic Committee and National Paralympic Committee for the United States. As such, the USOC is responsible for the training, entering and funding of U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, while serving as a steward of the Olympic and Paralympic movements throughout the country. The Chula Vista Olympic Training Center opened in 1995 and is dedicated to the development of Team USA’s current and future Olympians and Paralympians. For more information, visit

Created by Jim Easton, CEO of Jas. D. Easton, Inc., the Easton Foundations aims to promote and maintain the viability of archery by growing the sport as a mainstream activity at the state, regional and national level. This is accomplished by developing grassroots programs in communities and schools, supporting college and university programs, and through these efforts, inspiring the next generation of Olympic and Paralympic hopefuls. Additionally, the Foundations support the building and/or operation of outdoor and indoor archery facilities at city parks, schools, universities and sports complexes throughout the U.S., and provides programs to train aspiring archers, trainers, coaches and administrators. For more information on the Easton Foundations, please go to the website Connect with us on Facebook.