MEDIA ADVISORY: 15th Annual Row for the Cure to Benefit Susan G. Komen San Diego

MEDIA ADVISORY: 15th Annual Row for the Cure to Benefit Susan G. Komen San Diego
October, 2015 Client News

WHAT: Mission Bay will be filled with rowers, paddlers and kayakers of all levels on Sunday, Oct. 25 in honor of the 15th Annual Row for the Cure to benefit Susan G. Komen San Diego. Participants will row their way through a 4.5-kilometer course through Mission Bay, passing by the waterside of Sea World, around Vacation Island and Paradise Point, finishing just North of Ski Beach.

All entry fees and donations benefit Komen San Diego, the County’s largest funder of free breast cancer treatments, services and support and is the only organization providing qualified women the free services they need for every step of the breast cancer journey. These services include free diagnostic mammograms, life-saving screenings, diagnostics, temporary financial aid for living expenses, meal deliveries, education, and more. This year the fundraising goal for the 2015 Row for the Cure is $20,000.

San Diego’s Row for the Cure began in 2001 by UC San Diego Women’s Rowing team after losing an alumna, Lori Ann Uptegrove, and a Triton family member, Joyce Snyder, to breast cancer. Beginning with local teams and a few kayakers, the event has grown over the years to include all forms of human powered craft.

Over the last 14 years Row for the Cure has raised over $100,000 which equates to 800 free mammograms or 12,000 hot meals delivered to women who are going through treatment and don’t have enough energy to cook.

North Ski Beach Mission Bay
1600 Vacation Rd.
San Diego, CA, 92109

WHEN: Sunday, Oct. 25 from 6 a.m. to 11 a.m.


6:30 a.m. – 9:30 a.m.
Note: Races start as early as 6:30 a.m.


  • Row for the Cure participants rowing, paddling, and kayaking across the waters of Mission Bay. Participants receiving medals from breast cancer survivors.
  • Members of the community getting geared up on the shore to head out on the water.
  • Laura Farmer Sherman, president & CEO, Susan G. Komen San Diego, who can speak about the importance of fundraising to end the fight against breast cancer. Laura is also a breast cancer survivor.
  • Colin Truex, UC San Diego’s women’s row coach, who can speak on why they support Komen San Diego.
  • Lots of people rocking pink to celebrate Breast Cancer Awareness Month.


  • All Row for the Cure entry fees and donations benefit Komen San Diego to support free services for every step of the breast cancer journey, which includes education, outreach, free mammograms, financial assistance for living expenses, food assistance, transportation and more.
  • Row for the Cure increases awareness about breast cancer, gives everyone a chance to remember our honorees, those we have lost or those fighting against breast cancer, and raises funds to help Komen San Diego achieve its mission.
  • We have come a long way in the fight on breast cancer. But there is still work to be done. In San Diego, 6 women a day are told the words you have breast cancer and unfortunately one woman a day passes away.
  • This shouldn’t be. We know that that if caught early enough, the most common type of breast cancer is 99% survivable.