MEDIA ADVISORY: Susan G. Komen San Diego Hosts “Screens, Genes & The Choices We Make” Moderated by Joan Lunden, former co-host of “Good Morning America,” author and breast cancer survivor

MEDIA ADVISORY: Susan G. Komen San Diego Hosts  “Screens, Genes & The Choices We Make”  Moderated by Joan Lunden, former co-host of “Good Morning America,” author and breast cancer survivor
March, 2017 Client News

WHAT: How far have we come in medical breakthroughs as well as the diagnosis and treatment of cancer research? Susan G. Komen San Diego (Komen San Diego) explores this significant question among others at its 3rd annual dinner symposium, “Screens, Genes & The Choices We Make: A Conversation on Research, Treatment and Lifestyle,” presented by Bank of America.

Renowned journalist and breast cancer survivor Joan Lunden will moderate the event. It will feature leading cancer experts giving informative talks, including Dr. Deborah Rhodes, a Komen scholar and an associate professor of medicine at Mayo Clinic. Dr. Rhodes and her team used a bit of ingenuity and duct tape (yes, duct tape!) to develop and study a new breast cancer screening tool called Molecular Breast Imaging (MBI), which has been proven to be 400 times more effective than mammograms for women with dense breast tissue. She has recently been in the national media spotlight about this technology and has been featured on TED Talks. Guests will be treated to a unique, plant-based menu designed by Harvest by The Patio and the Del Mar Marriott Hotel and beautiful edible centerpieces generously donated by Jimbo’s…Naturally!

The event will raise funds to support Komen San Diego’s Mobile Mammography Coach. Every year Komen San Diego funds a mobile mammography coach to properly serve the women (and men) in communities throughout San Diego County. Over the past three years there have been 141 mobile mammogram events and over 6,000 mammograms provided to uninsured or underinsured individuals.

WHERE: Del Mar Marriott Hotel
11966 El Camino Real
San Diego, Calif. 92130
NOTE: Media trucks can park in front of the hotel.

WHEN: Thursday, March 16, 2017 from 5:30 p.m. to 8 p.m. (BEST TIME TO COVER)


  • Award-winning journalist, best-selling author, motivational speaker, and women’s health & wellness advocate Joan Lunden moderating event. NOTE: Miss Lunden will not be available for one-on-one interviews, but attending media will be able to take broll and/or photos of her on stage.
  • Guests touring of Komen San Diego’s state-of-the-art mobile mammography coach during cocktail hour.
  • Laura Farmer Sherman, president & CEO, Susan G. Komen San Diego, can discuss the importance of connecting the community with leading cancer experts and the organization’s impact on breast cancer in San Diego County.
  • Dr. Rhodes can discuss why she decided to participate in the symposium, its significance as well as the importance of her innovative work.
  • We will have Spanish-speaking spokespersons available.


  • In San Diego, six women a day are diagnosed with breast cancer and unfortunately one woman a day passes away from this disease. However we know if discovered early enough, the most common type of breast cancer has a nearly 99% survival rate. And that’s what our work at Susan G. Komen San Diego is all about.
  • Komen San Diego continues to be the County’s largest funder of free breast cancer services and support and is the only organization providing qualified women the free services they need for every step of the breast cancer journey.
  • These services include free diagnostic mammograms, life-saving screenings, temporary financial aid for living expenses, transportation, meal deliveries, education and more.
  • Also, next to the U.S. government, Susan G. Komen is the largest funder of breast cancer research in the world. And much of that investment has been awarded right here in San Diego.
  • Learn more about Susan G. Komen San Diego, volunteer or donate at