MEDIA ADVISORY: Komen San Diego, Northgate González Markets and San Ysidro Health Center Partner to Provide Free Mammograms for Breast Cancer Awareness Month

MEDIA ADVISORY: Komen San Diego, Northgate González Markets and San Ysidro Health Center Partner to Provide Free Mammograms for Breast Cancer Awareness Month
September, 2017 Client News

WHAT: Susan G. Komen San Diego (Komen San Diego) kicks off Breast Cancer Awareness Month with one of its largest FREE community mammogram screening events of the year on Friday, Oct. 6, from 9 a.m. to 3 p.m. at the Northgate González Market location on 43rd Street. The mammogram screening event is in partnership with Northgate González Markets, San Ysidro Health Center, Every Woman Counts and Community Health Imaging Centers.

Komen San Diego and partners will provide free mammogram screenings and clinical breast exams throughout the day for qualified women in San Diego County who do not have health insurance or are underinsured. Additional breast health information will also be available to attendees.

To qualify for a mammogram, you must be uninsured, underinsured or low-income. Additionally, women who are over 40 years of age and had their last mammogram at least one full year ago (365 days ago or longer), or those who are under 40 years of age and are experiencing symptoms also qualify.

For event inquiries and to reserve your screening spot, please call 619-662-4199 and reference the Northgate González Markets 43rd Street mammogram event. Walk-ins are welcome.

WHERE: Northgate González Markets
1410 S. 43rd Street, San Diego, Calif. 92213 


WHEN: Friday, Oct. 6, 2017 from 9 a.m. to 3 p.m.

BEST TIME TO COVER: 9:30 a.m. to 2:30 p.m.

INTERVIEWS AND VISUALS:

  • More than 50 members of the community waiting in line to receive free, lifesaving screenings.
  • Komen San Diego’s state-of-the-art Mobile Mammogram Bus and San Ysidro Health Center’s Mobile Clinic.
  • Komen San Diego’s new President and CEO, Shaina Gross, will be available to speak about the importance of mammograms as well as the organization’s impact on breast cancer in San Diego County.
  • Compelling interviews with breast cancer survivors who have seen first-hand the impact of the organization, including Wendy Shurelds. Wendy worked at a local university for 14 years, and was laid off, found herself without insurance and turned to Komen San Diego for her mammogram. When she found out she had breast cancer, the organization paid for her diagnostics and for her treatments. Wendy is now a proud breast cancer survivor.
  • We will have Spanish spokespersons available.

WHY THIS IS IMPORTANT:

  • In San Diego, six women a day are diagnosed with breast cancer and unfortunately one woman a day passes away from this disease. However, we know early detection is the best protection. And that’s what our work at Susan G. Komen San Diego is all about.
  • Komen San Diego is the County’s largest funder of free breast cancer services and support and is the only organization providing qualified women the free services they need for every step of the breast cancer journey.
  • These services include free diagnostic mammograms, life-saving screenings, temporary financial aid for living expenses, transportation, meal deliveries, education and more.
  • Also, next to the U.S. government, Susan G. Komen is the largest funder of breast cancer research in the world. And much of that investment has been awarded right here in San Diego.
  • During these uncertain times regarding healthcare, the funds that Komen San Diego raises are more important than ever for every San Diegan.

LATINAS AND BREAST CANCER:

  • Last year, Susan G. Komen San Diego funded $160,000 through its community grants and sponsorships for education, patient navigation and mobile mammography programs that target and serve the Latina population in San Diego, which accounted for 53 percent of their clientele.
  • In 2011, Susan G. Komen San Diego received $50,000 in funding from Yoplait that was used to provide education, outreach and access to free mammograms in the Latina community.
  • Latina women in San Diego have a late-stage breast cancer incidence rate of 42.6 (per 100,000).
  • Latina women in San Diego have a death rate of 17.3 (per 100,000).
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