Convenient Park-2-Park Shuttle Connects San Diego’s Mid-City Neighborhoods, Restaurants, and More

Convenient Park-2-Park Shuttle Connects San Diego’s Mid-City Neighborhoods, Restaurants, and More
April, 2010 Client News

SAN DIEGO – April 1, 2010 – Each weekend, thousands of San Diegans and tourists enjoy restaurants, bars, art studios and music venues in the distinct San Diego communities of North Park, South Park, Normal Heights and University Heights. In a few weeks, visitors will be able to stay longer and try new places of interest via the Park-2-Park Shuttle Service.

The Park-2-Park Shuttle Service is an affordable, safe transportation service privately operated by Sustainable Entertainment, LLC and North Park resident Omar Passons. The service’s initial weekend service begins Thurs., April 22 and runs through Sun., April 25, and then again, Thurs., April 29 through Sat., May 1, 2010. “Our plan is to do the initial two trial periods in April, make any needed adjustments, and then if demand is strong extend the service into the summer months,” says Passons.

Passes are just $5.00 per evening or $10.00 for the weekend. Riders enjoy unlimited use and on-and-off privileges during the shuttle’s hours of operation (6 p.m. to 12 midnight on Thursdays and 6 p.m. to 2 a.m. on Fridays and Saturdays). Children ages 12 and under ride free from 6 p.m. to 9 p.m. with paid adult fare. There are currently nine stops on the shuttle route that runs up and down 30th Street, Adams Avenue and portions of Park Boulevard, Fern Street, and El Cajon Boulevard with pick-ups every 20 to 25 minutes. Passes should be purchased in advance online at or from one of eight local businesses in the following areas: South Park (Grant’s Marketplace and Rebecca’s Coffee House), North Park (Zensei Sushi, Lefty’s Chicago Pizzeria, Pigment, Filter, and The Lafayette Hotel), and Normal Heights (Lestat’s).

Riders will enjoy climate-controlled, 36-seat, comfortable transportation as they visit the area restaurants, bars and art studios. The Park-2-Park Shuttle celebrates the rich history of the communities it serves while helping to promote the modern cultural, artistic and culinary benefits that the communities have to offer. From the lettering that brings to mind the original streetcars in the area—owned by the South Park & Eastside Rail Company—to the early 20th century photos inside the shuttles and on the website, the Park-2-Park Shuttle is a marriage of the neighborhoods of the past with the vibrant attitudes of the present. The Park-2-Park Shuttle is an easy, safe, and environmentally friendly way to spend time in some of San Diego’s most historic neighborhoods.

The first day of service of the Park-2-Park Shuttle also coincides with the 40th anniversary of Earth Day on April 22, 2010. The shuttle service aims to remove congestion from city streets but also from the air as well, by reducing the number of vehicles on the roads. “Sustainability and environmental friendliness aren’t just buzz words.  We can be business owners and still care about clean air and less traffic,” says Passons. “This is one more way our community has set itself apart from the other dining and entertainment destinations in San Diego with a unique and practical way to tie the neighborhoods together,” says Ron Troyano, managing partner and owner of Alchemy Restaurant in South Park.  “We are partnering to build a strong community and the Park-2-Park shuttle provides a way for patrons to experience many different establishments without worrying about driving or parking.” Elena Rivellino, general manager and co-owner of Sea Rocket Bistro agrees. “We hope that not only residents use the Park-2-Park Shuttle to go to their favorite restaurant or bar, but San Diegans will be attracted to the area on a more frequent basis because the shuttle is so convenient,” says Rivellino.

There are several promotions and features offered to riders during the initial launch period. These include:

**Alchemy Restaurant in South Park is offering a weekend brunch special in celebration of Roots Fest on Adams Avenue and the launch of the Park-2-Park Shuttle Service. For just $32, guests can enjoy two brunch entrees from a selected menu, two beverages and two Park-2-Park passes. Beverages are limited to draft beer, well cocktails, selected wines, Blood Mary’s, Mimosas, and non-alcoholic options. Alchemy is located at 1503 30th Street in the South Park neighborhood of San Diego. Visit for complete details.

**Shuttle route partner Sea Rocket Bistro offers some of the freshest dishes from the sea, as well as meat and produce sourced from local ranchers and farmers.  Just a three-minute shuttle ride from the North Park Parking Garage, Sea Rocket Bistro is known for their fresh San Diego sardines and Point Loma sea urchin, and supports Earth-friendly farming and fishing. In celebration of Earth Day, Park-2-Park riders are encouraged to try Sea Rocket Bistro’s sustainable fare and take advantage of a free Tapa with every draft beer from 5 p.m. to 7 p.m. Sea Rocket Bistro is located at 3382 30th Street in North Park. Visit for complete details.

**The Park-2-Park Shuttle will provide express service for the Roots Fest on Adams (April 24 and 25, 2010 between 10 a.m. and 6 p.m.) from the North Park Parking Garage at 29th Street and North Park Way, and Alchemy Restaurant in South Park. The express service will alleviate traffic woes and quickly transport event-goers directly to the two-day music celebration. Those who use the Park-2-Park Shuttle for express service to Roots Fest on Adams can also ride the shuttle to and from the festival and again all night during regular shuttle service hours for no additional cost.  Visit for complete details.

**The Lafayette Hotel San Diego, designed in the style of a colonial style mansion and located at 2223 El Cajon Boulevard in North Park is a shuttle route partner and will offer free passes for the Park-2-Park Shuttle to all guests who stay at the hotel during the Park-2-Park’s launch weekends. Visit for details. **Artists and musicians who live and/or work within the Park-2-Park Shuttle’s service area can receive free promotion on the shuttle on a limited basis. To learn more, send an e-mail to

**The Park-2-Park Shuttle Service’s DUI Prevention Program encourages riders who may have had too much to drink to leave their car in the North Park Parking Garage overnight and take a taxi home. When they come back for their car the next morning, riders can get a free breakfast in exchange for a validated taxi receipt. More details are available at There will be special shuttle-only giveaways and discounts available on-board or at local establishments with a Park-2-Park pass.

**Park your car in the four-story North Park Parking Garage and the driver rides free on the Park-2-Park Shuttle. The entrance to the North Park Parking Garage is located at the corner of North Park Way and 29th Street in North Park. The Park-2-Park Shuttle Service is already engaging with friends and community leaders online to generate interest and to gather feedback via Facebook and Twitter. The initial response has been very positive. The company will use social media and the friendliness of the communities to experiment with r