CARLSBAD, Calif. – August 20, 2012 – Elevator, a Carlsbad-based creative agency, was honored with two Silver Stevie® Awards in the marketing category on behalf of work performed for their client Lantronix, Inc. in the launch of the company’s xPrintServer™ – Network Edition. Elevator received awards for the Best B2B Marketing Campaign of the Year and the Best Small-Budget Marketing Campaign of the Year (less than $3 million).
Elevator led the creative strategy on the “I Can Print” video campaign. The campaign featured a viral launch video in support of the company’s iOS print enabling device, the xPrintServer™ – Network Edition, which was promoted online, on the website, at events, embedded in releases, and more. As a result of producing and distributing the video, Lantronix recognized more than 400 percent return on investment on their marketing investment within just three months of launching the xPrintServer. At the end of six months, the product achieved an overall return of more than 200 percent, recouping costs of all engineering, research and development and other integral product investments. Click here to see the launch video produced by Elevator for Lantronix.
Now in its tenth year, The American Business Awards is the nation’s premier business awards program. Nicknamed the Stevies for the Greek word for “crowned,” the trophies were presented to honorees during a gala banquet on June 18, 2012 at the Marriott Marquis Hotel in New York. More than 500 nominees and their guests attended. New this year is the organization’s Tech Awards Event on September 17 in San Francisco. Lantronix’s xPrintServer-Network Edition is a finalist for best new hardware product at the September event.
Based in Carlsbad, Calif., Elevator was founded in 2003 by Frank Cowell. Elevator works with progressive brands to help them gain preference among target customers. They work in the areas of brand development, marketing, advertising and marketing support. Learn more at www.elevatoragency.com. (Twitter: @elevatoragency, @frankcowell / Facebook: Elevator Agency)
About the Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.
Lantronix, Inc. (NASDAQ: LTRX) is a global leader of secure M2M communication technologies that simplify access and communication with and between virtually any electronic device. Our smart M2M connectivity solutions enable sharing data between devices and applications to empower businesses to make better decisions based on real-time information, and gain a competitive advantage by generating new revenue streams, improving productivity and increasing efficiency and profitability. Easy to integrate and deploy, Lantronix products remotely and securely connect electronic equipment via networks and the Internet. Founded in 1989, Lantronix serves some of the largest medical, security, industrial and building automation, transportation, retail/POS, financial, government, consumer electronics/appliances, IT/data center and pro-AV/signage entities in the world. The company’s headquarters are located in Irvine, Calif. For more information, visit www.lantronix.com.